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Create your own characters and bring them to life through the magic of animation!
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About Us

  • PHILOSOPHY
  • MEET THE TEAM

PHILOSOPHY

Animation Juice is a platform dedicated to providing professional animation and design training tools. It’s about teaching industry techniques with an emphasis on strong animation principles to create amazing characters, enhance storytelling and engage the audience. At Animation Juice, much of the animation we love relies on the knowledge and application of these fundamental animation principles. 

The principles were ‘discovered’ by the old men at Disney and have been passed down through the decades, masterfully wielded  to imbue incredible life into a whole host of beloved characters including Snow White, Sleeping Beauty, Shere Kahn, Wallace and Gromit, Buzz Light Year, Toothless, Simon’s Cat and even Gumball!

By understanding the timeless principles used to bring these characters to life, we can apply them to bring our own wonderful characters to life, irrespective of the tool used! That’s not to say we ignore the importance of technology. We know that to work in the animation industry requires an important understanding of the software packages. However, expert technical knowledge can never compensate for a lack of animation and design knowledge.

To this end, the tutorials and resources we share on the site demonstrate how to use the software but the emphasis is always on how to best use it to create better animation and designs. We also offer a shop featuring more in-depth content to help you develop your skills, faster!

Free Tutorials


Our collection of free tutorials feature a variety of animation and design related topics, ranging from beginner to advanced!

Recommended Resources


From recommended reading lists and book reviews to inspiring online resources and blogs, find out about our favourite resources!

Membership


If you want to boost your knowledge with unlimited access to resource files and get an exclusive 10% off all store items, here’s how!

MEET THE TEAM

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Richard Butler

Creative Director

Hi, my name’s Richard and I created Animation Juice out of a passion for great animation and great design. To me animation is a perfect mix of technical ability and artistic flair.

As a child I was obsessed with Wallace and Gromit for many years. But it wasn’t until I watched Finding Nemo in 2003 that I decided to take it seriously and pursue a career in animation.

After graduating from the University of Lincoln with a 1st in Animation, I was lucky enough to be taken on as an animator and character designer working in the interactive media and animated TV production industry

Over the course of 6 years I had the privelege to work as part of a BAFTA award-winning team, working with most of todays major children’s TV brands including: Disney, Nickelodeon, CBBC CBeebies, Boomerang and Sesame Workshop. I’ve worked with some of the best animators, designers, illustrators and storyboard artists the industry has to offer.

The reason I’ve created Animation Juice is to share with you everything that I’ve learned over the years as a successful commercial animator and character designer.

Animation Juice is there to open the doors on what can be quite esoteric knowledge. If you want to learn the secrets of great animation and design but don’t have the money to spend tens of thousands of pounds to enrol in prestigious art schools or in online mentoring programs, Animation Juice is going to be your secret weapon to success!

Animation Juice is designed for people like me who yearn to create their own characters and bring them to life through the magic of animation. If that sounds like you, get settled in because Animation Juice is now going to be your new home – welcome!

Want UNLIMITED access to all tutorial resource files?

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Animation Juice is your number one resource for free animation and character design tutorials.

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Latest Posts

29 Nov

How To Animate a Sad Flour Sack Walk

November 29, 2016 No Comments
17 Nov

How To Animate An AWESOME Flour Sack Walk

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14 Nov

BEGINNER’S GUIDE: How To Draw Key Poses With ATTITUDE

November 14, 2016 No Comments

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